NYMMEP The Art of Podcasting Wrap-up: Get It Sponsored

The Art of Podcasting is part of New York Music Month Extended Play, an initiative of the Mayor’s Office of Media and Entertainment.

For our last workshop of our podcasting series, we had Heather Osgood show us how to get podcasts sponsored. Here’s our recap, as well as some resources!

OUR RECAP

Heather Osgood is the Founder and CEO of True Native Media. Heather has owned, operated and sold several highly successful businesses. With a background in radio advertising and a love for podcasting, she founded True Native Media in January of 2016 with the hopes of helping everyone find a bigger piece of that advertising pie.

For our last NYMM Extended Play podcasting workshop, Heather Osgood reviewed the following:

-How podcast advertising works

-How to prepare your podcast for ads

-What advertisers look for when selecting podcasts to work with

-What goes into a podcast media kit

-How to take advantage of programmatic ads

-How to take advantage of podcast marketplaces

And more!